PAID SEARCH

Find your customers using Google Ads

WHAT IS PAID SEARCH MARKETING?

Paid search ads help you get your business in front of people when they search for topics related to what you offer. Instead of hoping your site ranks well in regular search results, you pay to have your ads prominently displayed at the top or side of search engine results pages. So when people search for keywords you target, your ads grab their attention right away. The key is picking the right keywords so your ads show for searches by your ideal prospects. Done right, paid search delivers targeted new traffic and conversions for your business.

Target Keywords

Highly relevant keywords reach motivated searchers.

Track Performance

Track impressions, clicks, conversions, cost and more.

Optimize Campaigns

Improve conversions and decrease cost over time.

DOES PAID SEARCH REALLY WORK?

Does paid search really work? In a word – absolutely! Here's why:

You only pay when people actually click your ad
You can target searches by your ideal prospects
Your ads get prime real estate at the top of search results
The more you bid on a keyword, the higher your ads rank
It drives new visitors to your site ready to take action
You can optimize ads continuously to improve results
ROI and conversions are easily trackable

So if you want more of the search traffic your business needs, paid search ads deliver. The targeted visibility drives new leads and sales at a controllable cost. Add it to your marketing mix and watch the ROI roll in.

Paid search on average generates $2 in revenue for every $1 spent. (Wordstream)

Paid search ads allow businesses to only pay when people click their ads, unlike other forms of advertising. (Google)

75% of paid search clicks go to the top 3 ad positions, making paid search effective for gaining visibility. (Optimize Smart)