Google is still where most searches start. But it’s not where they end. Your potential customers are getting answers from AI Overviews, ChatGPT, Perplexity, and a growing list of platforms that pull from the web without ever sending a click.
In-Haus Digital is a Minneapolis SEO agency that builds search strategies for all of it, so your brand gets found no matter where or how someone searches.
You’ve probably noticed the symptoms: your website used to bring in steady leads, and now the phone rings less. Competitors you’d never heard of are showing up where you used to. Your content feels like it should be working, but the results say otherwise.
Meanwhile, a growing share of your potential customers are researching on ChatGPT, Perplexity, and other AI platforms that most agencies aren’t even thinking about yet.
We help businesses build visibility across every platform your customers use to search, compare, and decide. Every engagement starts with data, and every strategy is built to move business outcomes, not just rankings.
We also offer paid advertising management and other digital marketing services to bring in leads while your search visibility builds.
Most agencies build the strategy, then hand it to a writer who doesn’t understand search, then pass it to a developer who doesn’t think about it at all. By the time the work goes live, the strategy has been diluted at every step. We don’t work that way. Our team handles strategy, content writing, and site development, all with SEO expertise built into every step. The people who build your plan are the same people who execute it.
We’ve seen what happens when agencies jump straight into making changes without understanding the business first. A lot of activity, very little to show for it. We work differently.
01
Every engagement begins with a competitive analysis, technical audit, and keyword research specific to your business and your market. No generic playbooks.
02
We develop a content architecture: what pages to build, in what order, targeting what keywords, and how they connect to each other.
03
Traffic without leads is a vanity metric. We measure what matters to your business: qualified leads, revenue influenced by organic search, and visibility across both traditional and AI platforms.
04
SEO is not a project with an end date. It’s a compounding investment. We deliver monthly strategic insights, adjust based on performance data, and make sure your strategy evolves as search does.
We’re based in the Twin Cities and we work with businesses across Minneapolis, St. Paul, and greater Minnesota. That means we understand the local market, not from a spreadsheet, but from living in it.
Law firms trying to show up for Hennepin County searches. B2B companies competing for visibility across the state. Growing businesses that need to be found by customers in the neighborhood and on AI platforms. We bring local market knowledge to all of it, backed by a national-level methodology.
We also work with clients outside Minnesota. Great SEO strategy isn’t limited by geography, but it helps to have a team that’s invested in your community.
Every engagement starts with a conversation about your business, your market, and the realistic opportunities in your search visibility. No pitch decks. No rushed proposals. Just an honest look at the data and what it would take to build something that compounds.
