SEO Services Built on Data, Measured By Revenue
You’ve hired an SEO agency before. You got monthly reports full of numbers that didn’t connect to anything your business actually cared about. Maybe traffic went up. Maybe it didn’t. Either way, the phone didn’t ring more and the leads didn’t get better.
It works. But the way most agencies do it doesn’t.
In-Haus is a Minneapolis SEO agency that starts every engagement with competitive research, builds strategy before building content, and measures everything against the outcomes that actually matter to your business: qualified leads, revenue, and growth you can trace back to organic search.
— Our SEO Services
What Our SEO Services Include
SEO isn’t one thing. It’s several disciplines that need to work together, and most agencies are strong in one or two and weak in the rest. Here’s what a complete SEO engagement looks like when nothing gets skipped.
Technical SEO & Site Health
Your site needs to be crawlable, fast, and structured so search engines can find and index your content correctly. We start every engagement with a technical audit covering Core Web Vitals, mobile-first indexing, site speed, crawl errors, and structured data. This isn’t a one-time checkbox. We monitor technical health continuously.
Keyword Research & Competitive Analysis
We don’t hand you a keyword list pulled from a template. We export your competitors’ ranking data, identify where they’re weak, map keyword clusters by search intent, and find the gaps where your business has a realistic chance of winning. We prioritize keywords based on difficulty, commercial value, and how they fit into your overall site architecture.
On-Page Optimization
Every page on your site should have a clear keyword target, a heading structure that search engines can parse, internal links connecting it to related content, and schema markup telling search engines what the page is about. We also structure content for AI citation, because search is no longer just Google.
Off-Page SEO & Authority Building
We build authority through digital PR, strategic content that earns backlinks naturally, and partnerships that put your expertise in front of the right audiences. We don’t buy link packages or use networks that put your domain at risk. If a tactic wouldn’t survive a Google algorithm update, we don’t use it.
— The Trust Problem
Why It Didn't Work Last Time
Most SEO agencies fail their clients in predictable ways. If any of this sounds familiar, it’s because these patterns are everywhere in the industry.
They started with tactics instead of strategy.
You got a flurry of activity in month one: blog posts, meta tag changes, maybe some backlinks. But nobody mapped out which keywords you could realistically rank for, how those keywords connected to your business goals, or what order things should be built in. Activity without architecture is just noise.
They reported on metrics you couldn’t connect to your business.
Impressions went up. Domain authority improved by two points. You got a monthly PDF with charts trending in the right direction. But when your board asked “how many leads did SEO generate this quarter,” nobody had an answer. If your SEO firm can’t connect its work to revenue, it’s not measuring the right things.
They used the same playbook for every client.
You got the same keyword research template, the same content calendar format, and the same link-building approach as every other client on their roster. Your competitive landscape, your industry’s search behavior, and your specific business model never factored in. That’s not strategy. That’s a subscription.
They didn’t tell you what they were actually doing.
You paid a monthly retainer and received deliverables you couldn’t evaluate. Were those blog posts targeting the right keywords? Was that technical work actually necessary? You had no way to know, because the agency never explained the reasoning behind the work.
These aren’t edge cases. They’re the default experience for most businesses that hire an SEO agency. And they’re the reason we built our process the way we did.
Our Process
What To Expect When You Work With Us
Every engagement follows the same structure, but nothing inside that structure is templated. Here’s what the first six months look like.
Specializations
SEO Specializations
SEO strategy varies depending on your business model and market. We offer specialized expertise in the areas where nuance matters most.
Local SEO
Google Business Profile, local citations, review strategy, and content that connects your business to the community you serve.
Technical SEO
Site speed, crawlability, Core Web Vitals, structured data, and mobile indexing. The infrastructure that determines whether search engines can find your content.
eCommerce SEO
Product page optimization, category architecture, faceted navigation, and the technical challenges of sites with thousands of pages.
B2B SEO
Longer sales cycles, niche audiences, and content that builds trust with multiple stakeholders across a complex buying process.
Minneapolis
SEO Services in Minneapolis
Local search behavior is specific. The keywords that drive traffic in the Minneapolis market aren’t the same as the ones that work in Chicago or Dallas, and the competitors you’re up against locally are different from the national players dominating the broader SERPs. We build SEO strategies that account for your actual competitive landscape, not a generic one.
Working locally also means we can meet in person when it matters. Strategy kickoffs, quarterly reviews, and the occasional working session where it’s easier to look at the same screen than share one over a video call. SEO is a long-term relationship, and proximity makes that relationship stronger.
Whether you’re a professional services firm in the North Loop, a retailer in Uptown, or a B2B company in the suburbs, we know this market because we work in it every day.
FAQs
Frequently Asked Questions
How much do SEO services cost?
Most SEO engagements run between $2,000 and $10,000 per month, depending on the scope of work, the competitiveness of your market, and how much existing content and authority you’re starting with. We scope every engagement based on your specific situation, not a one-size-fits-all package.
We’re transparent about pricing because we think you should know what you’re paying for before you sign anything. See our approach to SEO pricing and what to expect.
How long does SEO take to work?
You’ll typically see keyword movement within 60 to 90 days and meaningful traffic growth within six to twelve months. SEO is a compounding investment: early months build the foundation, and results accelerate as your content library grows and pages start reinforcing each other.
Anyone promising page-one rankings in 30 days is either targeting keywords nobody searches for or using tactics that put your site at risk. We set realistic timelines and track progress against them so you always know whether the engagement is on pace.
What's the difference between SEO & paid search?
Paid search (PPC) puts your site at the top of results immediately, but you pay for every click and traffic stops the day you stop paying. SEO builds organic visibility that compounds over time. You earn the traffic instead of renting it.
Most businesses benefit from both. Paid search drives leads while your organic presence builds, and SEO reduces your long-term dependence on ad spend. Learn about our PPC management services.
How do you measure SEO results?
Every client gets a live performance dashboard that tracks keyword rankings, organic traffic by page, lead attribution, and revenue influenced by organic search. Not a monthly PDF. A dashboard you can check anytime, showing the same data we use to make strategic decisions.
We measure what matters to your business. If a keyword ranks but doesn’t drive leads, that’s not a win. See how our performance dashboards work.
Is SEO still worth it with AI changing search?
More than ever. AI platforms like ChatGPT and Google AI Overviews are reshaping how people find information, but they’re pulling their answers from the same content that ranks well in traditional search. Strong SEO fundamentals, clear expertise signals, well-structured content, and genuine authority are exactly what AI platforms look for when deciding which sources to cite.
The businesses that invest in SEO now are the ones that AI platforms will reference later. We optimize for both, because that’s what search looks like in 2026. Learn about AI visibility optimization.
Ready to try SEO that actually works?
If you’ve been burned before, we get it. The industry has earned its trust problem. But the problem was never SEO itself. It was the approach. Start with a conversation. We’ll look at your current site, your competitive landscape, and where the realistic opportunities are. No commitment, no pitch deck. Just an honest assessment.